My target market will be aimed for clients that are planning to go to big events such as weddings, party’s very extravagant places. My age group is aimed for mature older women that are into this type of accessories as in modern day younger teens do not seem to be interested in that fashion garment. These women will be targeted by looking at there income which should be over 50,000 annually, and come from rich backgrounds. These women will be ones who are willing to spend a good amount of money on a hat for the special occasion. Women that shop at brand stores and tend to spend a lot on fashion and are not scared to take it to an extreme level. There family is married with 3-4 children with full time jobs, they will most likely own expensive cars and care a lot about looks and there reputation.